World Luxury Day
Let the story begin in…
Legacy. Passion. Innovation. Vision. Power. Craftsmanship. There are many ways to define luxury.
But at its heart, luxury is people: the creators, the visionaries, the guardians of tradition.
World Luxury Day is the first global, professional holiday for the entire luxury industry. It is a day dedicated to honoring the people, artistry, innovation, and ethical progress that define the world of luxury across all sectors. World Luxury Day was initiated by the World Luxury Chamber of Commerce (WLCC).
* In Latin, “lux” means light. Luxury endures as long as there are individuals who can ignite that light.
Why It Matters
World history is filled with new, remarkable events, because every day, people create their own. Behind all the successful luxury brands known today, there were ideas and people who believed in them.
World Luxury Day is a statement that luxury, first and foremost, is not about objects, but about passionate innovators, visionaries, and artisans, and the world they create evolves with humanity, embracing responsibility, ethics, and sustainability.
About WLCC
The World Luxury Chamber of Commerce is the global voice of the luxury industry. It is a global network for leading luxury brands for collaboration, innovation, and business growth.
WLCC membership unlocks access to top-level networking, exclusive events, global promotion, and industry insights.
The story
World Luxury Day was founded by the WLCC as an initiative to launch the first-ever professional holiday dedicated to the luxury industry, transforming into a global celebration for everyone passionate about luxury.
“ I’ve been in the luxury business for over 17 years. In that time, I’ve met extraordinary people: professionals who live and breathe their craft, who truly love luxury. Yet I noticed something: unlike pilots, doctors, or lawyers, they didn’t have a professional holiday of their own. That felt unfair. So I thought: why not create one day that unites the entire industry and celebrates it worldwide?
I envision World Luxury Day as a global celebration where each sector showcases its uniqueness: fashion with shows or collaborations; hospitality with special packages; real estate with property viewings; and haute cuisine with tastings. The main goal is to honor craftsmanship, innovation, and unique experiences, but first and foremost, it’s a celebration for the people working in the luxury industry. “
ALEXANDER CHETCHIKOV
PRESIDENT OF WLCC
The Goal of World Luxury Day
People
Each participant behind the luxury industry: artisans, designers, innovators, entrepreneurs.
Excellence
Highlight how excellence, creativity, and heritage shape our world.
Sustainability
Respecting sustainability and ethics are the actual benchmarks of luxury.
Unity
Unite professionals, brands, and enthusiasts in one global celebration.
Highlights
The voices
“ World Luxury Day inspires the industry to shift the mindset from selling products to creating meaningful experiences. It reminds brands that true luxury isn’t about price tags, it’s about making people feel seen, heard and valued. ”
Neen James
Luxury Experience Expert
“ It’s essential to show all the effort, intelligence, and hard work to make Luxury happen. ”
Francis Srun
Luxury Retail Expert
“ Another vital reason for establishing World Luxury Day lies in its potential to spark reflection and debate on changing consumer values. Increasingly, modern luxury is defined not by ostentation and wastefulness, but rather by authenticity, sustainability, and emotional connection. ”
Antonio Paraiso
Luxury Marketing Expert
“ World Luxury Day is significant because it allows us to reflect on what true luxury means today. ”
Urs Solenthaler
InterContinental Cascais-Estoril, General Manager
“ It is a moment to appreciate the artisans and visionaries who transform raw materials into extraordinary experiences. Beyond price, true luxury embodies quality, sustainability, and cultural significance. ”
Ahmed Alajmi
Takara Hospitality Group, Chairman & Founder
“ World Luxury Day reminds us that luxury is more than material; it’s about creating experiences that truly matter to each guest. It inspires the hospitality industry to personalise service and recognise that luxury means different things to different people. ”
Kung Teong Wah
PARKROYAL COLLECTION Pickering, Singapore, General Manager
“ Celebrating World Luxury Day, therefore, reminds me why I entered this industry in the first place: to create joy, to inspire, and to leave a legacy of memorable encounters. It also serves as a reminder of the global community of professionals who share these values and who work tirelessly, often behind the scenes, to bring them to life. ”
Shaun Wheeler
General Manager, Radisson Blu Mosi-Oa-Tunya Livingstone Resort
“ Through innovation, artistry, and a relentless commitment to excellence, World Luxury Day honors this remarkable pursuit of excellence. ”
Bob Kharazmi
Global Hotel Advisors LLC, Founder & CEO
How to celebrate
Luxury is for everyone who values vision, craft, and beauty.
On October 8, you can take part by:
- 1
Professionals & brands: share your stories, projects, and innovations
- 2
Consumers & enthusiasts: support creators and brands that honour heritage and sustainability.
- 3
Communities & institutions: host talks, exhibitions, and events that spark dialogue about the future of luxury
Join the global conversation with #WorldLuxuryDay and share on social media what luxury means to you!
Official Partners
